Travel Data Explained (2026): Roaming vs Local SIM vs eSIM
If you get travel data wrong, everything becomes harder. Maps lag, bookings fail, taxis don’t arrive, and suddenly you’re relying on patchy WiFi and guesswork.
Most people don’t plan this part. They land, turn data on, and deal with whatever happens.
That’s how you end up overpaying or under-connected.
Here’s what actually works in 2026 — with real trade-offs, not theory.
Option 1: Roaming (using your UK SIM abroad)
This is the easiest option. You land, your phone connects, and everything just works.
Typical cost: £5–£15 per day outside Europe
- No setup
- Keep your number
- Works instantly
But the cost adds up fast — especially for families.
Four people roaming at £10/day = £40/day. Over two weeks, that’s £560 just for data.
💡 Roaming is convenient — but it’s rarely good value outside short trips.
Option 2: Local SIM cards (buying in-country)
This is still the cheapest option in most places.
Typical cost: £5–£15 for 10–30GB in countries like Thailand or Malaysia
Popular providers include:
- Malaysia: Maxis, CelcomDigi
- Thailand: AIS, DTAC
- Indonesia: Telkomsel
- Very cheap data
- Strong local coverage
- Easy top-ups
But there’s friction:
- You need to find a shop or airport kiosk
- Passport registration is often required
- You lose your main number unless dual SIM
After a long flight with kids, that friction matters more than you think.
💡 Best for: longer stays in one country where saving money matters.
Option 3: eSIMs (digital data plans)
eSIMs sit in the middle — more expensive than local SIMs, but far easier.
Typical cost: £15–£30 for 5–20GB
Popular providers:
- Airalo
- Holafly
- Nomad
- Install before you travel
- No physical SIM swapping
- Works across multiple countries
The downside is price and choice overload — there are dozens of plans, and not all are good.
You also need a compatible phone (most modern iPhones and many Androids support eSIM).
💡 Best for: multi-country trips or travellers who want simplicity without roaming prices.
What we actually use as a travelling family
Here’s the honest answer — we don’t use one option. We combine them.
- eSIM set up before arrival
- Local SIM if staying longer
- Roaming as backup
Summary
- Roaming is easiest but expensive
- Local SIMs are cheapest but require effort
- eSIMs offer the best balance
- Best approach is combining them